David
Yankelewitz

Introducing the piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions.

PRESS: CNN, CBS, MSNBC, Time, USA Today, Good Morning America, The Guardian, Huffington Post, Business Insider, Mashable, Yahoo!, The Los Angeles Times, NPR, VH1, The Daily Mail, Bloomberg, Fox, AOL, The Associated Press, Eater, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of the Day

AWARDS: Cannes Lions Silver (Mobile), Cannes Lions Bronze (PR), OneShow Silver (Mobile), ADC Awards Silver (Mobile), Shorty Awards Winner (Most Creative Use of Technology), Webby Awards People’s Choice, IAB MIXX Awards Gold (Branded Mobile App), Mobi Awards Winner

ROLES: Concept and Creative Direction in partnership with Aaron Mosher

America’s definition of truth is getting Trumpier every day, and many of our parents are watching Fox News like it’s actual news. So, in an effort to save their impressionable minds, we took up the cause of convincing Millennials going home for the holidays to use the parental controls on their parents’ TV to block Fox News.

 

ROLES: Concept, Copy, and Creative Direction in partnership with Aaron Mosher and Zac Sax.

Few people in China, Qualcomm’s biggest market, know that the Qualcomm Snapdragon processor powers most of their phones’ most important functions. Enter the product demo disguised as a 30-minute thriller, written and directed by Oscar-winner Armando Bo (Birdman), and starring Chinese mega-star Wang Leehom looking for his missing girlfriend (Olivia Munn), with only her phone (and its Snapdragon features) to unravel the mystery of her disappearance.

PRESS: The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus

AWARDS: The One Show Grand Prix, Cannes Lions Bronze, D&AD Graphite Pencil, Spikes Asia Grand Prix, LIA Silver & Bronze, Ciclope Gold (2), Brand Film Festival (5)

More first responders rely on Verizon than any other network. So instead of using America’s biggest stage to advertise network features, we decided to thank all the brave men and women who routinely risk their lives to answer the call. The effort included a :60 during Super Bowl LII that gave disaster victims a rare chance to personally thank their rescuers, accompanied by an appeal for the rest of America to thank first responders on AllOurThanks.com.

PRESS: The New York Times, Washington Post, Good Morning America, Business Insider, Fast Company Top 5 Superbowl Spots of 2018, 7th on USA Today Ad Meter, Adweek, Ad Age

AWARDS: 1 Silver Cannes Lion, 3 Bronze Cannes Lions, 7X Cannes Shortlist, 1 Gold ANDY Award, 3X AICP Finalist, 5X New York Festivals Finalist

ROLE: Concept Development in partnership with Aaron Mosher

IBM’s Watson usually does big data boring stuff. We used it to help Grammy-winning producer Alex Da Kid write a hit song. To inspire Alex, Watson analyzed music to find insights in lyrics and tempo, and read a bunch of news and social media to find cultural themes likely to resonate with a wide audience. The result of the collaboration was “Not Easy”, featuring X Ambassadors, Whiz Kalifa, and Elle King, which hit #6 on Billboard.

PRESS: GQ, Forbes, Billboard, Fader, TechCrunch, Engadget, Mashable, Fast Company, The Irish Times, Business Insider, Yahoo

AWARDS: The One Show Shortlist, Cannes Lions Bronze, 4A’s Partner Awards

ROLES: Concept and Creative Direction in partnership with Aaron Mosher

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